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Inclusion
in Action

Real brands, real campaigns, real inclusion. Discover how leading Australian companies are setting new standards for authentic representation.

These case studies showcase how major brands have successfully embedded inclusion throughout their campaign development, proving that authentic representation drives both creative excellence and business results.

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Woolworths

Olympics & Paralympics Campaign

Woolworths and M&C Saatchi created an award-winning campaign celebrating Paralympic swimmer Col Pearse and his community's ingenuity, while embedding inclusion throughout the entire production process.

  • Most effective Olympic/Paralympic campaign in Australia

  • $750K raised for Paralympics Australia

  • Authentic storytelling without inspiration porn

  • Enhanced accessibility features built from day one

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BUPA

Beyond the Games

Bupa and Thinkerbell developed a campaign showcasing healthcare that extends beyond Paralympic competition, achieving 100-point Inclusively Made certification through comprehensive inclusive practices.

  • 100-point Inclusively Made accreditation achieved

  • Inclusion planning from project inception

  • Featured authentic Paralympic athlete stories

  • Seamless integration without production delays

Ready to Create Your Own Success Story?

Join leading Australian brands in setting new standards for inclusive advertising. Let's work together to make your next campaign authentically representative and powerfully effective.

Looking Forward

  • Early planning makes inclusion seamless

  • Expert partnerships provide crucial guidance

  • Small changes throughout the process add up to significant impact

  • Inclusive production enhances rather than hinders creativity

  • Authentic representation strengthens brand messaging

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