About Inclusively Made
About
Inclusively Made
Inclusively Made is the certification standard for inclusive production in film, television and advertising. We help leaders embed disability inclusion from day one - not as an afterthought, but as a creative and cultural asset. Our certification and accreditation pathways are designed to empower brands, creative agencies and production companies to lead inclusion with confidence.
Why We Exist
1 in 5 people have a disability, yet they remain dramatically underrepresented in content and behind the scenes. We exist to change that.
Inclusively Made drives inclusion from something that’s done to a production—to something that’s led within it. We put the power in your hands, equipping your team with the roadmap, support, and accountability to build authentically inclusive productions, from script to screen.
We are making inclusion business as usual.
Meet the CEO
Paul Nunnari PSM
CEO
Paul Nunnari is a three-time Paralympian and internationally acclaimed aerial performer whose career spans elite sport, creative performance, and leadership in accessibility. Setting Guinness World Records and performing on Britain's Got Talent and Australia’s Got Talent, Paul has broken barriers in both entertainment and advocacy, captivating audiences and challenging perceptions on a global stage.
As CEO of Inclusively Made, Paul draws on decades of experience driving systemic change - from making the Sydney Harbour Bridge wheelchair accessible to shaping inclusive policy for events like the Invictus Games. Awarded the Public Service Medal in 2022, he now leads the movement to transform disability representation in media, combining lived experience with strategic vision to embed authentic inclusion in every production.
Our Story
What began with a groundbreaking film has grown into a global movement. When Genevieve Clay-Smith's Be My Brother won Tropfest in 2009 and its lead actor Gerard O'Dwyer, a man with Down syndrome, took home Best Actor, it catalysed something extraordinary.
This success inspired Genevieve to co-found Bus Stop Films, and shortly after starting Taste Creative with her partner Henry Smith, pioneering inclusive production both on screen and behind the camera. For over 15 years, they've developed a pathway for inclusive production with organisations like BBC, ABC, Disney, Nine and Sesame Street, proving that inclusion creates better, more authentic storytelling.
Now through Inclusively Made, Genevieve and Henry are transforming their proven approach into an industry-wide standard, equipping everyone to embrace inclusive production not as an exception, but as the future of media.
Ongoing Relationships
Authentically Inclusive
Mentorship with Equity
Inclusively Made Ambassadors
Dr Emma Watkins
Performer, Producer, Disability Advocate
Lisa Cox OAM
Author, Speaker, Disability Advocate
Madeleine Stewart
Actor & Comedian
Our Advisory Board
Ann Sherry AO
ADVISORY BOARD CHAIR
Geoff Simpson
TREASURER
Dr Caroline Casey
Founder; Valuable 500
Deanne Weir
WeirAnderson Films
Dr Alastair McEwin
Past Disability Discrimination Commissioner
Liana Dubois
Entertainment Partners
Murray Bunton
Guidelines, HireUp, Raisley
Emma Walsh
Parents At Work
Graeme Innes AM
Past Disability Discrimination Commissioner
Tami Cunningham
CMO & Advisor
Simon Kneebone
Banki Haddock Flora
Margie Reid
Thinkerbell
Courtney Gibson
Creative Industries & Screen Advisor
Built on the Shoulders of Giants
Inclusively Made exists because of the extraordinary people and organisations who believed in what we were building before it had a name.
The Organisations
From our founding collaborators Bus Stop Films and Taste Creative who's support, guidance and over 15 years of leadership in inclusive film production was imperative to building the 8 Pillars of Inclusion, to the early development support of Screen NSW and the backing of the Australian Disability Network, AFTRS, Australian Screen Editors, A2K Media, Expression Australia and Screen Producers Australia.
We've been shaped by the best in the business.
The People
None of this happens without the people who supported from the very beginning to help to shape what Inclusively Made could be: Wendy and Geoff Simpson, Murray Bunton, Liana Dubois, Margie Reid, Deanne Weir, Tracey Corbin-Matchett, Dianna La Grassa, Sarah Jane Johnson, Narelle Riley, Kelly O'Shaughnessy, Daniel Connolly, Amy Whalley, Simon Minty and Suzanne Colbert AM.
Their belief, generosity, and expertise are woven into everything we do.