About Inclusively Made
Inclusively Made is the certification standard for inclusive production in film, television and advertising. We help leaders embed disability inclusion from day one—not as an afterthought, but as a creative and cultural asset. Our certification and accreditation pathways are designed to empower brands, creative agencies and production companies to lead inclusion with confidence.
Why We Exist
1 in 5 people have a disability, yet they remain dramatically underrepresented in content and behind the scenes. We exist to change that.
Inclusively Made drives inclusion from something that’s done to a production—to something that’s led within it. We put the power in your hands, equipping your team with the roadmap, support, and accountability to build authentically inclusive productions, from script to screen.
We are making inclusion business as usual.
Our Story
What began with a groundbreaking film has grown into a global movement. When Genevieve Clay-Smith's "Be My Brother" won Tropfest in 2009 and its lead actor Gerard O'Dwyer—a man with Down syndrome—took home Best Actor, it catalysed something extraordinary.
This success inspired Genevieve to co-found Bus Stop Films while she and Henry Smith established Taste Creative—pioneering inclusive production both on screen and behind the camera. For over 15 years, they've developed a pathway for inclusive production with organisations like BBC, ABC, Disney, Nine and Sesame Street, proving that inclusion creates better, more authentic storytelling.
Now, through Inclusively Made, Genevieve and Henry are transforming their proven approach into an industry-wide standard—equipping everyone to embrace inclusive production not as an exception, but as the future of media.
How We Help
We provide two clear pathways to make inclusion standard practice in production:
Certification
For individual productions (campaigns, series, films). Start here to create your Inclusion Plan and gain official certification.
Accreditation
For companies ready to make inclusion business as usual and embed inclusion at scale with training, support and unlimited certification.
Everything begins with your Inclusion Plan, developed with our guidance and built around the 8 Pillars of Inclusion. From there, you can lead your own process or bring in specialist partners as needed, to gain official certification.
Ongoing Relationships
Authentically Inclusive
Mentorship with Equity
THE INCLUSIVE
We are proud to lead The Inclusive—an industry-wide movement uniting major brands, broadcasters, and screen agencies committed to setting a new standard in disability inclusion.
The Inclusive is a call to action for industry leaders who want to go beyond good intentions and make inclusion business as usual. Together, we are raising the bar, rewriting the norm, and driving systemic change.
Meet our CEO
Paul Nunnari PSM
CEO
Paul Nunnari is a three-time Paralympian and internationally acclaimed aerial performer whose career spans elite sport, creative performance, and leadership in accessibility. Known as “The Other Superman” on Australia’s Got Talent, Paul has broken barriers in both entertainment and advocacy, captivating audiences and challenging perceptions on a global stage.
As CEO of Inclusively Made, Paul draws on decades of experience driving systemic change—from making the Sydney Harbour Bridge wheelchair accessible to shaping inclusive policy for events like the Invictus Games. Awarded the Public Service Medal in 2022, he now leads the movement to transform disability representation in media, combining lived experience with strategic vision to embed authentic inclusion in every production.
Inclusively Made Ambassadors
Dr Emma Watkins
Performer, Producer, Disability Advocate
Dr Alastair McEwin AM
Past Disability Discrimination Commissioner
Lisa Cox OAM
Author, Speaker, Disability Advocate
Graeme Innes AM
Past Disability Discrimination Commissioner
Our Board of Advisors
Liana Dubois
CMO & Advisor
Tami Cunningham
CMO & Advisor
Courtney Gibson Chan
Screen & Creative Industries CEO
The Inclusion in Production Alliance
The Inclusion in Production Alliance unites Australia's leading organizations driving disability inclusion in film, television, and advertising. Through collaboration and mutual support, we're building a production landscape that truly reflects our society's diversity.
Foundation Inclusion Partners
Inclusively Made's certification framework was born through invaluable early collaboration with our Foundation Inclusion Partners, Bus Stop Films and Taste Creative. We are so grateful to these pioneering organisations who contributed their expertise and input to disability inclusion in production.
Special thank you to Screen NSW for early development support and commitment to inclusion
