I realised I'd been overlooking the role of diversity inclusion in the work that I'd been creating.

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It just wasn't something that was a thing that I processed or thought about when I was making work.

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I think in the industry, people probably don't know how to quite approach inclusivity either.

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They think it might be a, a burden to hold up production or maybe they're too shy to ask the right questions or dunno what to say.

VO: For 12 days, every four years we all rally around inclusion. What about every other day?

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Our latest campaign for the Paralympics builds on our position as the official healthcare partner of the Australian Paralympic team and highlights B'S commitment to inclusive and accessible healthcare extending beyond the games.

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So inclusion for us was non-negotiable from the start of this project, and that's why we wanted to work with a partner like Inclusively Made so that authenticity of that inclusion was represented throughout the project.

Thinkerbell's commitment to inclusion and diversity is one that we actually take really seriously. It's something that we've focused on, uh, for quite a while now to ensure that we embed it really authentically into everything we do.

Not just how we do it, but also into the work we put out into the world and how we put it out there.

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Often we don't consider inclusivity until kind of further down the track after we've had ideas, after we've started making a production schedule.

But partnering with Inclusively Made allowed us to to think about that from the outset, which made including and inclusive process really easy and seamless throughout.

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Inclusion seemed a little overwhelming to start with, but as we worked with Inclusively Made and worked our way through the program, we realised that little by little just small changes through the whole production project really added up to a lot by the end.

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Working with Inclusively Made it meant we always had someone to lean on to ask, to talk to, to support us, and I think it was the confidence in in, in how to integrate it right into the process and the confidence that it wasn't gonna affect the final output in any way; we'll get ads just as good as we always would.

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VO: At Bupa, we're investing in inclusive grassroots sports events around the country, helping more Aussies get their start in sports. That's healthcare and beyond the games.

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Creating the inclusion plan was quite straightforward once we realised that a few points from each part of production all started adding up, it became quite clear that we could make it to the a hundred points quite easily.

And then we were like, how high can we go?

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The support from Inclusively Made was great because it was very new what we were doing from scripting to helping directors treatments to post-production, to having crew on the shoot.

They were particularly helpful when we we

re looking for people for mentees for the shoot. 

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And there's a lot of this stuff that we don't know, you know, you don't know what you don't know, and having Inclusively Made in our corner helps us navigate the path, make sure we're making the right choices and get better each time we produce something, make something, do something, or even just how we behave.

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We know that one in five people live with a disability in Australia, so it's really important that we represent all Australians across our communications and our brand is reflective of that.

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My hope for other agencies and brands is that they just embrace, um, inclusion and diversity the same way that we have and see it not as a barrier to success or creativity, but as something that can actually amplify all those things.

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Our hope is that this just becomes the norm and that this just becomes part of everyday business and practice.

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From our partnership with Inclusively Made, we've learn that inclusive productions are possible.

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It's possible to get the right people in the right places in every production if you plan for it in the beginning.