53%
of Australians are more likely to recommend a brand that advertises inclusively. That's NPS gold, sitting unclaimed.
15%
of Australian consumers have already switched brands due to inclusive advertising in the last six months alone.
49%
of Australians cannot name a single brand doing disability inclusion well. The competitive space is wide open.
THE OPPORTUNITY
Your biggest untapped growth lever
One in five Australians have with disability. Their combined household spending globally exceeds $13 trillion annually. And yet advertising continues to overlook them - not because the reach isn't there, but because the industry hasn't caught up to what the data has been saying for years.
This isn't a values conversation anymore. It's a commercial one. Inclusive advertising drives trust, recommendation, purchase intent, and loyalty across every audience segment that matters to your brand's future.
74%
Purchase intent increase for 25-44 year olds
When authentic disability representation is done right, it moves the commercial needle. Conversion-level impacts, achieved through casting choices that cost no more than what you're already spending.
1 IN 5
Australians have disability
49% of people with disability consume over 3 hours of media every day - significantly more than the general population. This is a high-frequency, high-attention audience that is actively engaged with the content and advertising they encounter every single day. And most brands haven't shown up yet.
THE URGENCY
Your customers are already switching
They're not filing complaints or posting about it. They're making a quiet decision at the moment that matters most - the checkout, the renewal, the next purchase. They walk to a competitor who made them feel seen, and they don't come back.
Because it happens silently, it won't show up in your dashboard until the damage is already done. The brands losing market share right now aren't failing on price or product. They're failing on relevance.
INSIDE THE REPORT
What you'll find
The data to make the internal case, the proof points to build confidence, and a clear pathway to execution.
The Opportunity
Why disability inclusion is your biggest untapped growth lever - with market-size data and consumer behaviour changes.
01
Consumer Context
What Australians see, what they want, and where brands are falling short. Including the tokenism trap and how to avoid it.
02
Brands in Action
Case studies from BIG W, Bupa, Woolworths and Thinkerbell - what they did, why it worked, and what you can learn.
03
The Framework
How Inclusively Made certification embeds authentic inclusion into production - from brief to delivery, as a competitive advantage.
04
“Seeing people like me makes me feel like I'm welcome here.”
Madeleine Stewart
Comedian and Presenter
FREE DOWNLOAD
Make the switch
before your
customers do.
Your audience has already made up their minds. Get the full research report - the commercial case, the data, and the roadmap - free of charge.