Narrator: 1 in 5 people have a disability. Yet they fill less than 3% of on-screen roles, and the number working in production is even lower.

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Curtis McGrath OAM: When I was approached by Bupa to be a part of the campaign, it made me feel really valuable, but also show what was possible and show that what had happened to me wasn't going to hold me back.

 

Sam Reisel: On the Paralympics, I was lucky enough to work as a data logger, which was great. I got to work most days each week with people I enjoyed working with.

 

Madeleine Stewart: I think the fact that people with disability are excluded from this industry can be quite startling and real silly when you think about it. If people have the skills and the knowledge, and the drive and the passion for it let them be part of it.

 

Kent Marcus: I think the good thing about being part of an inclusive production is that you know that people have been given the opportunities that they may not have otherwise received.

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Olivia Hargroder: I think if you don't see them for who they really are, that's just wrong.

 

Hayley McLean: Being a part of the Big W commercial was really great. Seeing Ruben in his element, just doing the thing which is entertaining people that he loves was a great experience.

 

Madeleine Stewart: We want to buy your product. We're going to be more likely to do it if we see people like us on the ads. “So Sam, what is disability exactly?” It's moving and it makes me feel like I'm welcome here.

 

Curtis McGrath OAM: You can't be what you can't see. So having people with disability involved in film, production, adverts and campaigns allows people with disability to have employment, a part, and reach their full potential in this industry.

 

Hayley McLean: Do you want more commercials?

 

Reuben McLean: Yes!

 

Kent Marcus: Inclusion is not difficult. It's actually really simple.

 

Madeleine Stewart: We’re people, just like you. And we feel, just like you. We just want to be part of things, just like you.

 

Olivia Hargroder: People with disabilities need to be heard. They really do need to be included, because they're never going to be the person who they are if you don't let them.

 

Kent Marcus: As leaders, we have the responsibility to break the glass ceiling for other people coming behind us.

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Hayley McLean: Reuben's got friends with Down syndrome, and for them to see him doing it that knows that they can do it too.

 

Madeleine Stewart: I'm just as funny with two hands as I am with one hand and I should be employed and paid exactly the same as my peers.

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Narrator: Australia’s marketing and production leaders are driving the charge to make inclusion business as usual. Create change that outlasts a campaign.